e cigarette company Vaping Ads for E-Cigarettes Today Hearken

Vape pen kits include coils, a detachable tank, and a battery

Get Term Sheet, Fortunes daily email about deals and deal-makers

"These early signs show that plain packaging is reducing the enjoyment of smoking because the packs are less visually appealing," Quit Victoria acting executive director Kylie Lindorff said

This price point offers exceptional value for a premium, imported cigarette, making your regular carton purchase simple and economical

Whether you're dealing with a situation that's in schools or corporate or hospitality settings, these optional features can give you added confidence that you're under control

Considered in that context the argument seems to have at least some merit